Sport is no longer just about keeping fit. It’s a way of life, a religion and an addiction. It takes discipline and willpower, and in return comes focus and balance. In the gym, there is no opponent, no competition – there is only you. To succeed, you have to fight. To discover what you’re truly made of, you must push yourself to breaking point and beyond. The gym is no longer a playground; it’s a battleground.
PLEIN SPORT represents the first ever luxury active sportswear brand. A new collection that brings together men’s and women’s active sportswear in one single show of force. On a racetrack- cum-runway, to the sound of a live motivational speaker, a mixed cast of models, boxers and workout obsessives stomp by in the Autumn/Winter 2017 collection, while parkour runners – including world champion Ryan Doyle – perform daring stunts.
The latest Plein Sport offering might look like street style but don’t be fooled: these are not fashion pieces; these are the ultimate in authentic, high performance sports kit. Featuring sweatshirts, puffer gillets and bombers, hoodies, leggings, backpacks and cross trainers, the collection fuses cutting-edge technology with intelligent, luxurious materials. Staying true to the brand’s mantra that function leads and design follows, innovations include sleeve pockets for i-phones, pioneering lightweight footwear and anti-sweat, breathable fabrics.
From treadmills and weight benches to the basketball court, Plein Sport men and women are tough modern day warriors. United in their focus, this unisex squad train hard and demand excellence from themselves and their equipment. Armed with boxing pads, gum shields and handgrips, they’re ready to win, no matter what it takes.
