Carmen Klooren designs capture the essence of sophisticated luxury by provoking femininity, allure and glamour. Carmen Klooren creates special occasion outfits for a modern woman, who share deep appreciation for beauty and craftsmanship. Carmen appreciates that luxury can be playful and unique, allowing the brand to become a destination for women who understand the art of fashion. Her designs represent a woman who is looking for timeless style with a hint of glamour with handmade embroidery and fabric of the highest quality.
Carmen Klooren Couture Spring Summer 2020 takes a sensual approach to classic silhouettes trough liquid silk, tulle, delicate trims, abstract beadwork and detail orientation. Carmen designs capture the essence of sophisticated luxury by provoking femininity, allure and glamour.These special occasion pieces soothe romance and elegance for the highest demanding modern woman.
We reached Carmen and asked her how she has been handling the lockdown and what direction fashion will take in her opinion.
Carmen Klooren: I believe after lockdown fashion industry will return to what it was before. Of course it will take time, but history has shown us with viruses such as this usually within a year antidote is discovered. I believe business owners have had a valuable lesson on how to survive and what to focus on in the future.
I have definitely learn the value of marketing and social media and how important it is to keep Your brand on the picture and Your audience entertained. With time everything will pass and all this will be behind us and when it does we must be prepared. So for me this is the time for strategising, plan making and bettering my craft. It is unfortunate that Milan, London, NY and Paris-the cities where Fashion Week is held- are infected by the most at this time. But I am sure people will not live in fear. We have China as our example where daily life has returned to normal.
Even if in the beginning after lockdown, on Fashion shows there would not be as many people, then the value of social media would still be present and occurring. So to conclude, I am a firm believer all will be well and regards to fashion, it might be that smaller brands need to work harder to survive but with patience and great marketing all is possible.
