With an avant-garde approach in retail trade and manufacturing, Jan Nehera developed a retail chain that spread throughout the world. He was the first to vertically integrate the sale of ready-made clothing from the manufacturing process to retail.
In 2020, NEHERA opened its first boutique store that embodies the brand’s philosophy. True to its cosmopolitan heritage, the store will open in the city of Vienna.
Located on Bauernmarkt 8, 1010 Wien, the NEHERA store is designed to create an intimate and elegant fashion experience.
The concept continues the brand’s vision of minimalist elegance and rigorous sustainability by implementing natural materials like wood, Czech glass, or natural plasters.
The boutique will showcase creations and products from local and international designers.
The essence of Nehera is functional comfort. Relying on creativity and innovation to create exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, Nehera uncovers the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling.
NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the ’30s and made history worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, Moravian hometown of Jan NEHERA.
