On Sunday, February 24, 2019, HAY-HAY Fashion Concept Store in collaboration with Tariel Bisharian Showroom – Milano presented a selection of talented emerging designers during Milan Fashion Week. The presentation included clothing collections as well as accessories and jewellery lines.
Lucine Ayanian, Founder and Creative Director of HAY-HAY – new and interesting designers of Armenian origin are constantly sought after: “This is amazing that in the past couple of years emerging brands were able to catch the attention of fashion professionals all over the world.
Lucine Ayanian (left) with a guest

I truly believe in Armenian design. I believe that our unique roots can bring beauty and style to everyone’s life these days. This is why I put all my time and effort into HAY-HAY Concept Store – to give Armenian designers a chance to reach new customers wherever they are”, she explains. “HAY-HAY and TB Showroom are so much more than just another commercial sport. It’s a platform where we can make Armenian design known worldwide, together.”

Tariel Bisharian and Lucine Ayanian

 Spy News Magazine joined the presentation to discover new names. Here are the designers that caught our eyes. 

 

SOMA

SOMA is the jewellery brand established by Sofia Hallik (born in 1991 in Narva, Estonia), innovative jewellery maker and PhD researcher at Estonian Academy of Arts. SOMA presents an attempt to capture beauty that is beyond our grasp and understanding.

The perfect symmetry of the forms, the synthetic nature of the material, the latest digital techniques, and the use of a visually monochrome palette form the code of Sofia’s aesthetic preferences.

Sofia Hallik has already exhibited in the UK, Denmark, Belgium, Germany, Brazil, Spain, and Estonia; the most important are “European Prize for Applied Arts 2015” in Belgium, Mons; “ESTONISHING!” exhibition at Thomas Cohn gallery as a part of Munich Jewellery Week 2016 and in Brazil, Sao Paulo; exhibition by Estonian Design House during Milan Design Week 2017.

Anet’s Collection

Anet Abnous is a Los Angeles-based Armenian-American artist whose vision is instituted on feminine beauty and empowerment. With female figures as her muse, she creates breathtaking and abstract imagery symbolising women’s liberation and rights. Anet’s creations are deeply compelling and culturally diverse.

Her ethnic and cultural designs contrast the vibrant colours and impeccable details of traditional costumes and styles intertwined with subdued darker shades to divulge an art of striking beauty. Her paintings are displayed in several private collections and have showcased in galleries in New York, Rhode Island, California, and Korea.

Beautiful silk scarves and kimonos with original design art prints, elegant and chic leather accessories still inspired by the Armenian culture, make Anet’s collection a real wearable art piece.

 

IIIIT Sarkisian

Lilit Sarkisian is a famous fashion illustrator and artist. For many years, Lilit has been creating prints and illustrations for well-established European and Ukrainian designers.

Lilit Sarkisian

In 2016, she launched her own brand, IIIIT SARKISIAN, featuring clothes, accessories, and home textiles with unique prints that she presents in her LILIT ART STORE. Each print is created by hand using watercolour and ink.

But this is not all, Lilit was painting live during the presentation. We enjoyed following her working and networking. She created her own show and we loved it.

Moreover, Tariel Bisharian Showroom presented a mix of Armenian and international designers.

Artuyt Silk (we remember the brand from Emerging Talents project) presented her new collection inspired by Albert Hakobyan paintings. Armenian artist’s abstract works attracted all the guest.

As Albert Hakobyan states: “Drawing is a lifestyle, an existence. There is no difference between drawing, sleeping, loving or travelling. Every act requires great responsibility and superfluous freedom. Nothing is essential and nothing is secondary. Everything has equal value and is independent in its own way. A line is never a colour border.” We can simply congratulate Artuyt for one more amazing collaboration.

Daphne Couture was born from the realization that a woman can better understand a woman’s needs today by putting the focus on femininity and comfort without any design compromises.

Model wear Armenian brand ZGEST, Naughty Sunday sunglasses and Daphne Couture Luxury bag

Daphne’s bags represent the real luxury and glamour that recently we do not find much. Elegant and chic design, precious work and Italian craftsmanship make the bags graceful and sophisticated. Milan Fashion Week is Daphne’s debut as a fashion designer, and we wish her a great and splendid career.

Shabeeg, or “t-shirt” in Armenian, clothing brand dedicated to represent Armenian heritage universally through t-shirts and branding, aiming to help Armenians all over the world. Interview with the designer is coming soon. Stay tuned.

Model is wearing Shabeeg jacket, Artuyt Silk scarf and Naughty Sunday glasses

 

The last, but not least, Armine Ohanyan Couture House from Paris. (Interview with the designer is coming soon). Armine represents the new generation of creators using new technology to make the link between art, fashion, and digital.
The designer, Armine Ohanyan is considered to be at the edge of her generation in the world of Fashion, her futuristic vision is inspired essentially from nature’s force in all its forms. A couture collection made in France, entirely handmade, intimately inspired by nature, showing the natural elements in all their forms. Ice, crystallization, rain, wind, dew and roots.
After only one season on the Haute Couture off calendar, Armine Ohanyan has managed to conquer famous international fashion magazines: Madame Figaro France, L’Officiel France, Harper’s Bazaar Spain, Elle Italia, Amica Italia and many others.
Konstantina Chilingirova (Rosso Corsa)

Cocktail event was attended by Antonella Volpe, PR at COLLEZIONI, Italy; Song Yu Zhang, Head Fashion Editor at TRIPLEmag, Paris/Italy; Irina Chernyak, Editor-in-Chief at La Botanica, US/Italy; Russ Ev, Editor-in-Chief at Spy News Magazine; Rai TV and others.