Balinese-based beauty brand  Coco & Eve has seen skyrocketing sales over the course of the past few months through a mix of shoppable product offerings relevant to a time more deeply rooted at home (i.e. hair and body masks, self-tanners, etc.), sensitively themed marketing messaging with through lines on how the products provide self-care during this time in quarantine.

Their story began in Bali where Coco & Eve was born. In this tropical oasis, Coco and Eve lived in an untouched paradise similar to Eden.

“We’ve spent years testing, developing, and perfecting our formulas and cos’ we’re totally coconuts about beauty, we’re passionate about ensuring the ingredients are amazing. We’ve sourced only the best ingredients to make products that not only get results but are super beneficial for your hair, body, and skin. We don’t use drying and damaging sulfates, phthalates or parabens like 98.9% of beauty products.”-says Emily (Coco & Eve Founder)

Here are SNM’s favourite. Check them out.

Sunny Hunny Bali Bronzing Self Tan Product Range:

  • When the tan product range was restocked in late April in the first 10 hours of sales one tan product was sold every 20 seconds. Additionally, one tan product sold every 27 seconds the following five days until the full range went out of stock not even a week after the restock hit the website
  • This product range had a 30k waiting list and is a previous 3x sellout
  • Top 10 amazon bestseller
  • 2000 5 star ratings (trustpilot + amazon + Coco & Eve website)
  • Prior to the April restock this product had sold 100k products in just 6 months

Glow Figure Body Product Range:

  • Sales of the body care range have doubled since lockdowns began in the US and UK
  • Sales of the Bounce Body Mask have shot up 300%
  • The Jelly Massage Mitt went out of stock in late March and the Bali Buffing Sugar went out of stock in May due to unprecedented shopper demand

Like A Virgin Hair Product Range:

  • 5000 tubs of the Like A Virgin Hair Mask sold in in the first week of April alone and is now out of stock due to more sales of the product than that occurred during Black Friday and Cyber Monday

Coco & Eve has been quick to update their marketing messaging to align with the times. From sending their email base self-care tips on how to incorporate the product ranges into their stay at home routines to keeping shoppers abreast in candid conversations on how the world situation is evolving daily and their operational move-forward, including straightforwardly addressing why products are out of stock