Perfection is a slippery slope. Never stable, so unpredictable like the weather. In theory, we all want to perfect our respective passions, but reality dictates that near-flawlessness is the best we can hope for. But still, that has never been a barrier for Artioli: from using the pursuit of perfection as inspiration for its accessories collection.
Artioli is an Italian luxury brand, with a distinctive Italian identity, rich heritage and a strong ethos for creative and innovative design with utmost quality and craftsmanship and the true hallmark of the ‘made in Italy’s value. Since its inception leather goods has been the core of its business and remains so till today, best expressed through its leather accessories.
Severino Artioli was the founding father of the brand in 1912. His mission was to that would the star of any occasion so he went on a journey of discovery. He studied the anatomy and movement of the feet also took time to meticulously study leather in other to select one that overall epitomizes durability, beauty, and most important comfort.
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A visit to their showroom left me spellbound because rare it is that we stumble upon items that are treated with such attention to details. You know what they say that when you have spent 10,000 hours working on your craft it becomes part of you, for Artioli it is more than craftsmanship is part of their family value, it is also a cultural value that has been pass on from generations.
Rather than now having machines do all the work, they have opted to keep their traditional methods by hand creation and simply perfecting them.
Inspired by the brand’s heritage of creative thinking, culture and continue product innovation, the brand owners have to lead the company by preserving the values of its heritage while having a romance with modernity with Innovation at its core.
By Anderson Azugbene
