On Monday May 4th 2015 in Seoul, South Korea, Karl Lagerfeld invited guests including Kristen Stewart, Tilda Swinton, Gaspard Ulliel, Gisele Bündchen, Alma Jodorowsky, Isabelle Huppert, the Japanese actress Rinko Kikuchi, the Korean singers G-Dragon and Taeyang, the Korean actresses A Sung Ko, Ryeowon Jung, Shin Hye Park and the Korean actor Siwon Choi to the DDP (the Dongdaemun Design Plaza) to present the CHANEL 2015/16 Cruise collection.

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In the heart of this futurist space created by architect Zaha Hadid, the designer unveils a collection full of energy with a structured, avant-gardist silhouette.

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In an explosion of bright colours, fuchsia pink, coral and intense orange, violet, celadon and mint green, turquoise and royal blue melted into woven tweeds and textured cotton but also into lighter and diaphanous fabrics such as shantung – a type of raw silk so dear to Mademoiselle Chanel – linen, organza, tulle and lace. Ethereal and geometric patchworks as well as multi-coloured stripes combined with delicate floral and geometric marquetry-style embroideries.

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Drawing inspiration from the traditional dress of the Korean peninsula, the hanbok , Karl Lagerfeld imagines jackets with large sleeves and rounded shoulders. Their collars, flat, folded or notched, disappear as if by magic revealing the neck and sketching out a new look. The trousers are cut wide and short or tightened at the hem, while skirts are pencil or straight cut just below the knee. For evening, dresses with very high waistlines are light and voluminous. The strapless dresses introduce a new nocturnal elegance and are emphasised by a broad stroke in velvet or grosgrain.

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For the CHANEL 2015/16 Cruise collection, Karl Lagerfeld reinterprets Asian sophistication with a resolutely contemporary spirit.

After the show guests were given a performance by DJ Mademoiselle Yulia, a private concert by the French musician Cerrone followed by a performance by DJ Tim Sweeney.