Guillermo Jester‘s brand is about timeless pieces with sustainable values that people of all genders can wear
The main pillars are timeless designs with annual collections, cultural identity through sustainable practices, circular fashion and artisanal collaborations, genderless designs flowing between masculine and/or feminine aesthetic for any gender expression.
“We believe that the only way to transcend and change the world is to be disruptive. For this reason, in this collection we combine different elements that create this conflict in the actual society. The use of latex would obviously represent the restraint in the actual world for the minorities and the restraint of the things that the “regular” society is against and always try to hide but for use are daily clothes to confront this way of thinking and to break the barriers on self-expression”– says Guillermo.
Guillermo has built a very authentic community that respects and support his ideas about preserving Mexican culture and promoting local artisans.
Please visit the website www.guillermojester.com for more information about the brand.
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Photo Ricardo Chávez @regionmt
Production and Styling Guillermo Jester @guijester
Latex Collab@histeryadesigns
MUA Ingrid Mejía @iingru
Models Valentina Morales @valentina_msolis & Fernanda Avaria @feravariaa @newiconmodels
Production and styling assistants Andrea Calderoni @aandorea y Zabdi Blanco @zabdiblanco
Shoes @colectivocreativodemoda