It’s impossible to deny the impact of great jewelry on an outfit. Cubuss jewelry line lives up to everyone’s high standards, which means not only beautiful pieces but ones that take durability- modern and timeless.
SNM: How did your passion for designing jewelry start and how does your creative process work?
Well, our family has a long tradition of watchmaking and goldsmithing. It felt natural to continue something that our parents started. For a long time, my wife and I wanted to have a store of our own and when it became true, designing came as a natural part of it.
SNM: How has the industry changed since you started your career? What are the most interesting changes you have noticed?
As in every job, changes are inevitable. In our job, materials have remained the same, but the machines have made the process of making a piece of jewelry faster.
SNM: How do the Technology innovations shape the future of the jewelry industry?
As we already said, machines have replaced people and made the process of making a piece of jewelry a lot easier. It is also important to preserve traditional ways of making jewelry, but technology innovations are more than welcome.
SNM: Can you tell us a little bit about your references and inspirations?
My inspirations are things that surround me. It can be something in nature, people that are close to me. Sometimes inspiration happens when I’m just sitting and drinking a cup of coffee, which basically means that being relaxed helps a lot.
SNM: Let’s talk about your collection. Tell us about the latest creations.
Oh, great! Our latest collection is called The VlaDar collection. It contains 15 pieces of jewelry that are handmade by our craftsmen. We tried to design jewelry that match different outfits. When we posted our new collection on social media, the reaction was great. A lot of people asked about it and some of the pieces were sold. We are very proud!
SNM: What is the long-term goal for your brand and what is the main mission?
Our long-term goal is to try to present ourselves and our country to the world and if we succeed, hopefully, we’ll be an inspiration to others.
SNM: Do you use any interesting social platforms to promote your brand?
Yes, thank you for asking this question. In the beginning, it was mostly Facebook and Instagram, but today we are very proud to be sponsors in one talk show on our national TV.
