Maē Paris

Mae Paris‘s Spring-Summer 2022 ‘’RELEASE’’ collection. By wearing fashion we express our view of the world. What is real in this world, when we went all digital? What is real for a woman, who follows the world’s speed, trends, duties, challenges, passions? What is her real ‘ease’ at? When she closes her eyes, what does she see? And where she wants to go?

Set free. Allow yourself to move, act, or flow freely. You are now in your free place. RELEASE. Find the realness in you and take it with you. Flowing silhouettes, soft fabrics, pastel palette. You can now be yourself – easy or sophisticated, dressed up or loose. Liberated.

The ‘’RELEASE’’ collection is inspired by the most stressful times – the beginning of the pandemic when life was the most uncertain. Once the world went on pause, we all had a feeling of slowing down from 100 to 0 in one second, and that wasn’t pleasant. Once we had some time to process it through, step by step, we learned to slow down patiently. That is when the ideas of inner peace and liberation started to come, and once again, the search for harmony and one’s true self.

This collection tells a story of a modern woman who lives the most of what life can give her, she seizes every opportunity, follows her passions, and does hard work. She lives in a big city and enjoys it, and her wardrobe is full of one-of-a-kind pieces.

But, at the end of the day, she is at her ease, more real than ever, living her deliberated self, letting go of the duties and the stress. This woman is as confident and ‘her’ in a blazer suit as she is in a flowing dress. Her inner freedom is her base, and ‘’RELEASE’’ is her perfect mix of pieces for any occasion.

SS22 collection was showcased at Emerging Talents Milan 5th Anniversary in Palazzo Visconti, sponsored by RARE water – a premium brand of natural mineral and spring water with unique, attractive, and modern packaging

RARE water adopted the innovative approach of capturing the water in the most natural way, which is not subjected to any treatment and allows the preservation of the naturally occurring minerals and their essential components. The water naturally flows through the force of gravity from the mountain down to the plant, no tanks or reservoirs are used whatsoever. 

Photo: ImaxTree

Main Photo: Luca Condorelli