On June 15, Emerging Talents presented 4 menswear designers: Rasena’s Men from Russia, INKOVER Streetwear and Connection Knitwear & Clothing from Italy, and Jatin Malik Couture from India.
Emerging Talents is the most international fashion platform of Milan Fashion Week. The aim is to support talented designers to create a professional network that leads to enlarging the sales or even reaching the very first sell-points. Since 2016 the creative project has selected and promoted around 65 brands from 17 countries.
We believe that the competition is gone. Now is time to collaborate and join forces together. Therefore we find group exhibitions to be one of the most important trends that give young brands a chance to be seen.- Ruslan Evseev (Creative Director, ETM)
INKOVER Streetwear (Italy)
SPRING SUMMER 2020 The collection is inspired by graffiti and underground culture as well. Styles are recalling streetwear designs from Japan. They inspired us to find new ways of the incorporation of custom brand applications to exit the canonical use of logotype. The laminate and reflecting fabrics mix the streetwear with workwear and futurism.
RasenA’s Men (Russia)
A Russian man — a defender, a faithful husband, and an earner. In this collection, man stands strong, confident, with faith in victory and a fair end. RasenA believes that a modern man will choose peace instead of a weapon, courage instead of cowardice, and love instead of betrayal.
We took tales of knights and heroes and transferred the images of the main characters into the garments reflecting the modern times. We were inspired by their courage and wisdom, devotion and patience, faith and willpower. According to the legend, there are wolves inside of us, each of them we feed. The serpent Zmey Gorynych protects our souls. The sword shows power and greatness. We connected ancient costumes with modern trends and created the collection, which reflects man’s beauty and power from outside and inside.- Says Yulia Suntseva (Creative Director RasenA’s Men)
Connection Knitwear and Clothing (Italy)
Born in Milan as a knitwear brand, Connection Knitwear and Clothing has since then widened its activity to producing outerwear and tailoring. All our collections of luxury casualwear and tailored garments are inspired by 1950s and 1960s menswear designs. In every piece, we aim to combine heritage allure with modern wearability. Selected Italian artisans, based either in Milan or in well renowned areas of traditional manufacturing excellence, work with the best quality materials (like British and Italian fabrics, Italian and Spanish leathers and suedes, Icelandic sheepskins) and accessories to craft every single garment branded by Connection Knitwear and Clothing, to give you that ‘extra mile’.
Jatin Malik Couture (India)
The collection features contemporary silhouettes amalgamated with the traditional Indian embroidery techniques of zardozi and aari. Each creation represents the rich heritage of Indian fashion is interwoven into the grandeur of mughal era. The color palette narrates the mughal story with the jewel tones of Rich Plum, Royal Emerald, Prussian Blue graduating towards a nature-inspired muted palette of Dusty Mauve, Arctic Blue, Dirty Lavender. Talking about the collection, couturier Jatin Malik said, “For Milan Fashion Week, the focus is to highlight the talent of the Indian craftsmen on a global platform and to direct attention towards our brand philosophy of capturing the Indian cultural heritage and rendering fashion-forward contemporary ensembles.”
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