During its 95 years, Damiani has grown from family workshop to one of the world’s best known high-end jewelry brands. Having earned the appreciation of the Italian market, the Maison has embarked on a successful expansion strategy that, over the years, has led it to open numerous single-brand boutiques in exclusive international luxury shopping capitals, such as Paris, London, Dubai, Tokyo, Seoul, Hong Kong and Moscow, as well as availing of selective distribution through major luxury department stores and multibrand shops.
The excellence of Damiani’s creations has been admired by many stars, including Sharon Stone, Tilda Swinton, Jennifer Aniston, Gwyneth Paltrow, Brad Pitt and Milla Jovovich, not to mention Italy’s Isabella Rossellini and Sophia Loren, all of whom have contributed to the brand’s success.
As ever, the Maison’s legendary heritage and its underlying values, handed down through three generations, form the basis of its success. Today, Guido, Silvia and Giorgio Damiani guide the company forward with that passion for excellence and beauty that has remained unchanged throughout the course of its history. This concept inspired the logo created for the brand’s anniversary, expressing (and representing, through a harmoniously balanced play of full and empty volumes) the strong connection between its 95 years of history and the values that underlie its passion for beauty: excellence, savoir faire, style, exclusivity and elegance.
To celebrate this important occasion, Damiani has created a Rainbow version of the iconic Belle Époque necklace with a separable cross: with their radiance and harmony, different coloured sapphires represent the precious values underlying the brand’s passion for beauty and excellence. From an aesthetic standpoint, the juxtaposition of gemstones and rose gold gives life to a balance of harmony, elegance and colour, reminiscent of a precious rainbow.
This sophisticated, iconic jewel will be on sale at Damiani Boutiques and also on the e-commerce website, www.damiani.com. In addition, an exclusive limited edition of just 95 pieces will also be produced, with princess cut stones set along the sides of the jewel for added refinement.Finally, Belle Époque Rainbow will also include an exclusive masterpiece characterised by a 60mm x 46mm cross on a cluster of rolo chains in rose gold.
This spring, the precious colours of this Masterpiece will light up the Damiani boutique in Via Montenapoleone, Milan, where this unique piece of high-end jewelry will be on showcase. This will be the first stage of an international celebratory tour touching on the world’s main luxury capitals, where the Maison has its flagship Boutiques, giving jewelry enthusiasts the opportunity to celebrate and discover the brand’s excellence as it prepares for its next milestone…its centenary!
