Napoli fashion on the road celebrates the Egyptian roots of Naples.

Napoli Fashion on the road  is the format that immerses fashion in the history and culture of the places of the city of Napoli, Italy. Fashion mixes with culture, food and wine, religion and the traditions and the infinite other nuances offered by the city of Parthenope, becoming an effective means of territorial marketing, the “pop” tool for excellence in the dissemination of infinite other contents.

 Napoli Fashion on the road  has so far seen the collaboration of designers: Tsang Fan Yu (Hong Kong), Eduardo Amorim (Portugal), Razan Alazzouni (United Arab Emirates), Jill de Burca (Ireland), Veronique Miljkovich (Canada), Dori Tomcsanyi (Hungary), Kira Maysheva and Saule Dzhami (Kazakhstan), Merve Kardes (Turkey), Clementine Sandner (France) and Rosemarie Abela (Malta). Fashion and art in the heart of the esoteric triangle of the capital of Campania. Napoli capital of fashion and culture. Napoli fashion on the road stamps the sixteenth stage of the project, evoking the Egyptian roots of the city of Napoli.

Presenting the achievements of young people stylists Mara Serra, graduated in Fashion Design at the University of Studies of Campania Luigi Vanvitelli and of Saverio Ventura, student of the Fashion Academy of Naples (IUAD), have amazed the numerous passers-by in a segment of the so-called esoteric triangle of the city, consisting of Piazza San Domenico Maggiore, Piazzetta Nilo, and Cappella Sansevero. Painting, music, luxury fashion accessories and food and wine have enriched the stage, turning it into a real artistic mix.

The paintings of the young and talented artist Giuliana Guzzi, dedicated to Isis ed Harpocrates and the Madonna and Child, as well as the clay reproduction of an Ushabti, an ancient Egyptian statue used in the worship of the dead, have proposed an intense historical-artistic connotation to the photo session e video edited by the great professionals of the Curtis & Moore Italia team.

The Egyptian culture has strongly influenced the Campanian one, giving it intellectual openness and business initiative, enriching it with new cults and traditions. The cult of the goddess Isis was in fact one of the mystery cults among the most widespread in Campania cities, starting from Naples. The image of Isis who nursing his son Harpocrates inspired, according to numerous studies, the Copts in the iconography of the Virgin with the child.

The meaning attributed to the gesture of the silence of Harpocrates was that of a sort of warning addressed to those initiated into the sacred Mysteries, so that they would not divulge the secrets connected with initiatory rites. The fascinating sonority of the master’s Rammerdrum harmonic drum Marco Tirino, at the foot of the statue of the Nile, in Largo Corpo di Napoli, ha given particular mysticism, bewitching and wonderful, through the details notes issued, the whirlwind of passers-by and tourists of Spaccanapoli.

The elegant silk scarf by the English brand Rampley & Co, depicting a wonderful painting by the great seventeenth-century Neapolitan painter Luca Giordano, has even more embellished the outfit, although, enhanced by exotic beauty of the young model Valentina Cozzolino. The Rampley & Co brand is born from the passion for creating accessories elegant through an innovative design, the best fabrics available and quality craftsmanship. The brand collaborates with prestigious partners such as the National London Gallery, the British Museum and the Victoria & Albert Museum. The products are manufactured in Great Britain, and mix innovation and craftsmanship, are placed as a real rarity inthe fashion market.

The charming model showed a beautiful makeup, cared for by make-up artist Annabella Beato, from the Beauty Center Segreti di bellezza, in Portici, near Napoli The MUA, mixing various nuances, and working in a particular way on the color gold, has been able to offer the right “Egyptian Mood” to the face of the beautiful e modern Nefertiti that has enchanted the numerous passers-by.

The outfit is well mixed with the two proposals that we can define science fiction pop by the designer Saverio Ventura, (himself a model for the occasion), of the highly acclaimed All Star Wars collection. So two young fashion designers from Campania, Mara Serra and Saverio Ventura, who met again conceptually in the space-time theme, related to the fascinating people, as ancient as futuristic as the Egyptians.

The artistic director of Napoli fashion on the road Cristiano Luchini in a note – “Evoking the ancient, the Alexandrians who populated Naples, in the so-called Regio Nilensis, starting from 100 BC and celebrate them thanks to young people and talented designers, artists, musicians and excellences of our territory, was the our challenge in the realization of stage 16 of our project arrived now, in the third year of activity. We are certain that the mixture proposal between ancient culture and pop, can be appreciated by the number growing of our admirers, marking a decisive point in the continuous evolution of our initiative”.

An evolution also marked by the particular gastronomic choice of the stage N. 16 of this wonderful world project, Napoli fashion on the road. IS in fact the award-winning craft beer brand Serro Croce was involved edited by the volcanic businessman from Campania, Vito Pagnotta, who is part of the third generation of a farm, located in the heart of Upper Irpinia in Campania region, engaged since 1969 in the cultivation of cereals. The Serro Croce brand has collected important awards as well as reached great goals, in few years. Granum beer, craft beer characterized by a mix of grains ancient typical of the territory, in 2017 it won the “Luppolo d’oro” award in “Best Italian Beer” competition.

The “Chiara” beer instead, in 2018, won the “Luppolo di bronzo” award. A beer product that is further evocation of the Egyptians, who were great producers and consumers of this drink, A true and colorful pizza marinara enriched with chickpeas, was instead prepared by the expert hands of the experienced master pizzaiuolo Vincenzo Esposito of “Pizzeria Carmnella” in Naples, who thus sealed the gastronomic correlation with the Egyptians, evoking the root of theirs popular diet based on legumes and cereals.

Vincenzo Esposito, heir of a long dynasty of pizza makers who was born in Naples in 1892, defines himself as a person deeply tied to the gastronomic traditions and not of the own city. It is currently back from the 33rd place placement in the prestigious 50 Top Pizza 2018 ranking. Once again, Napoli is the capital of fashion and culture. The project world-wide Napoli fashion on the road continues its path, therefore, already working at the next stop in the heart of the spring season.