eLSi Fashion is an Armenia-based fashion house launched by the designer Liana Sargsyan on 2004. The brand is already a famous name in Europe with its high-fashion collection, having red carpet celebrities during the 74th Venice International Film Festival, such as American actress Tiffany Brouwer and German Princess Elna-Margret zu Bentheim.
After the successful runway shows in Moscow, Venice and Dubai Fashion Weeks, eLSi debuted during the Milan Fashion Week 2018 with the “Circles of Life” ready-to-wear collection (being part of the Emerging Talents Special Edition).
Fashion, as a key element of our life, repeats itself during the life circle, and the designer Liana Sargsyan has inspired from the  past and has combined it with fresh and trendy details to create a very elegant, yet modern looks.
Each piece from the collection has elements composed of a circle. Beautiful colour combinations, transformer concept allowing to wear the circle-jackets in various ways, and hand-knitted accessories perfectly fulfil the collection.

Whenever I’m working with a designer styling a fashion show or an ad campaign shoot of the collection I always go deep behind the story. Its not just a random thought: “Lets do this thing because its trendy”. No. I need to see and feel the designer’s vision and the artistic side.

When choosing a couture gown I believe everything is about a personal taste. However, I have 3 principles to consider that might help choosing the right one. First, I look at the silhouette the dress should have, flattering fitting and proper length in sleeves, neckline and hemline. Second, is the design itself. Its not the amount of details that makes it a couture, but the way it’s done, – not over powering the design. Third, is the colour! Colour is either makes you or breaks you. For me combination of colours is very important it either makes your dress flaunt the design, or steal the attention of your design. – Jojo Dantespadua (Art Director)

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Models: Tamara Petrossian, Anna Petrosyan
Photo: Vahe Step
Art Director: Jojo Dantespadua