Artists Celebrate Star Football Players In The New Collaboration For Pepsi

Throughout history Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With the world’s most popular sport in the hearts and minds of people more than ever, Pepsi announced its global 2018 “.” campaign. From shareworthy content with the game’s famed players to unexpected football moments and experiences, there will be more to love and live from Pepsi throughout the year.

“Pepsi is known for bringing football’s most iconic heroes and hopefuls to the world in unexpected, entertaining ways, showing fans the never-seen-before sides of the players they love,” said Natalia Filippociants, Senior Marketing Director, Global Pepsi Trademark, Global Beverage Group, PepsiCo.

“What tightly links the football experience across our iconic brand, the players and our collective fans around the world is a love for the game. This year, we’ll love and live the game like never before in all we do.” The rich, 360-degree 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign connects art and sport to bring the beautiful game to life – on and off the pitch – with a unique, highly sharable and joy-evoking take on the sport and our world-class line-up of global footballers:

• Five-time Best Player of the Year and Four-time UEFA Champions League winner, Leo Messi

• World-renowned Brazilian defender and back to back UEFA Champions League winner, Marcelo

• Three-time UEFA Champions League winner and German midfielder, Toni Kroos

• US award-winning playmaker and two-time Women’s Best Player of the Year, Carli Lloyd

• English rising star and two-time Young Player of the Year, Dele Alli

The Art of Football

From Messi’s unstoppable presence and reign over the pitch to Marcelo’s tenacious playstyle, each athlete has a unique attribute that Pepsi is bringing to life through a series of bold, black & white portraits captured by renowned photographer Danny Clinch.

Clinch’s photographs – which capture the spirit, character and energy of each Pepsi teammate – act as the canvas for extremely personal artistic overlays created by visual artists from the athletes’ home countries. Diego Jimenez (aka DIYE) (Argentina), Bicicleta Sem Freio (Brazil), Dennis Schuster (aka DXTR) (Germany), Kim Sielbeck (US) and Iain Macarthur (UK) designed their own graphic interpretations of each player’s story.