Milan, Italy is alive with the spirit of Italia this fashion season, evoking the Italian aesthetics in fashion design. Milan fashion week always have a way of exposing fashion’s innate desire to outdo or top itself. This February all eyes are on the prestigious Milan Fashion Week, for at Spy News Magazine it was another joyful moment for us to discover new emerging talents in fashion at the 5th Edition of Emerging Talents.

This year we partnered with Taerus Pr, we were excited to be present as a special guest and to cover the event. As with all other edition it was another occasion of discovering talented designers whose creative drive and inspiration connects us with the emotional side of fashion.

A very particular and out of this world things about that brands that were present was the ability to transform. Transform the past into something modern and cool. A few brands present were: Selberg, Bailiss, Prim0 Imperatore, Touche Today, Rasena

SELBERG

Saint Petersburg, Russia is known for mysterious white nights and winding canals. The few things that inspired literary giants such as Fyodor Dostoevsky and Nikolai Gogol. It is here where Olga Rzaeva, designer of Selberg, was born and instantly became fascinated by its architecture. The same architecture that sparked her creative drive and her love for French couture that resulted in the birth of Selberg. With her designs she redefines the philosophy of a modern woman.

In our conversation with Olga she said: 

“A woman of modern times has access to an incredible opportunity. To create results without playing “into a man” and according to male rules.”

A part of from our fascination for her designs and how she took a breathe of fresh air into classic aesthetics, we appreciate how she uses her brand to inspire.

Designer Olga Rzaeva, Russia, St.Petersburg

Spy News Magazine: What type of a woman wears Selberg?

Olga Rzaeva: A woman knows the strength of female weakness, ability to ask, be vulnerable, trust, open. A strong that woman creates results by cooperating, not rivalling.

She knows how to forgive; she cares about herself, A woman who knows how to cherish her uniqueness.

BAILISS ATELIER 

Bailiss came from the vision of a Russian Mother and Daughter duo to traditional and modest fashion more desirable. Their designs consist of soft layers and drapes that create an ultra feminine silhouette without the need to bare skin.

Bailiss is handcrafted, and the ability to mix traditional technique such as beadwork with modern silhouettes really stood out in her collection.

Every piece is lovingly handmade and textiles are meticulously chosen to create unique pieces that redefine modest fashion.

PRIMO IMPERATORE

What is compose of the brand “Made in Italy”? The “made in Italy” brand has mainly become synonymous with high production competences, providing added value to the Italian production system.

Designer Germano Ghergo with Mila Anufrieva

From this perspective, it takes the form of a collective asset, a heritage of great value that the Italian industry has inherited. Primo Imperatore embodies all these characteristics.

Designer Germano Ghergo

The Made in Italy brand embraces the tradition that celebrates quality and meticulous attention to detail.

TOUCHE TODAY

Touche Today is a Netherlands brand that has perfected a marriage between technology and fashion. The brand is about smart style, for us here we all love brands who thrive to tear up the establish rule and up their own way of doing thing.

Designer Leila Polman, Amsterdam

With a rage of men and women accessory the brand is on its way to causing a disruption in the industry.

RASENA

The Rasena brand continues to find inspiration in art and century old style, the ability to find inspiration from vintage style and successfully implement it into the present is mind blowing.

Designer Julia Suntseva

The brands pieces are characterized by clean cut and smooth lines also it emphasis decorativeness and attention to details.

In the mix of it all Emerging Talent at Milan Fashion Week is a great place to see the up and coming designers and see what is about to be the next trend. Whether it is a classic take on fashion or more out of the box, this is where you will find the best of the best.

 

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Text: Anderson Azugbene,

Contributor: Christopher Dela Cruz

Photo: Anna Minaeva