GOLDEN IDENTITY

LAURAFED is the exclusive hand-made in Italy lifestyle brand born from the designer’s passion to combine poor and precious materials in a perfect balance of form, function and innovation, halfway between interior and fashion design.

Transversality, contamination and decontextualization: these are the principles which inspired the designer Laura Federici during her studies of architecture and fashion design, and which led her to create the brand LAURAFED in October 2014.

“Clothing buildings and building clothes. This is my motto. Continuous research of new materials and trends, the study of history, different and at the same time functional thinking; these are the ingredients for a good design” Laura remarks. “I have always believed that the function of Architecture and Fashion is not only to make space and people more beautiful but most importantly to reassure and give confidence. These two disciplines have more in common than you can imagine. You can dress as you like and you can build your space according to your needs. Both of these things reflect your personality. The design with which we surround ourselves is the mirror of our soul. I like calling this lifestyle.”

LAURAFED Spring – Summer 2017 Collection “GOLDEN IDENTITY” is the result of further research on proportional relationships found in nature and also on the Golden Ratio. Nature is ordered disorder, planned spontaneity. Everything in nature follows the rule of the Golden Ratio.

Both their geometric and mathematical properties, as well as the frequent occurrence in many seemingly unrelated natural and architectural contexts, have, for centuries, raised in people’ s minds the confirmation of a relationship between macrocosm and microcosm, between God and man and the universe and nature: a relationship between the whole and the part that was endlessly repeated between the same larger portion and the smaller one, and so on through further subdivisions.

In nature, one of the most significant examples of the golden ratio is represented by the Nautilus shell, the structure of which gradually increases in size while maintaining the same original form.